Modern Web Design

Why modern website design matters for your business.

Your website is a fundamental component in how your business is perceived online and how your brand identity is conveyed. Your website is a lot of potential customers first impression of you. So you have to decide how you want your business to come across and then adjust your website accordingly.

Having a website that effectively communicates your business is the first step when winning over customers online. Plus it also helps if you have apt SEO, say like the kind we offer

Looking after your website is the first step toward a more complete digital image and resultantly a more effective and converting brand image as a whole.

However, at coastline studio, we are believers that there is no ‘one size fits all’ approach in website design and by extension marketing as a whole.

We aren’t fussed about the optimise, harmonise, finalise, aggrandise, catalyse and whatever other meaningless fluff words that companies throw at you. Instead we agonise over every detail and meaning behind your business and ambitions. In order to figure out the best solution for you and what you need, no corners cut. Your website will be completely unique to you and your needs. Let’s start with a free in depth consultation with one of our brilliant web developers to see how we can help you succeed.

The importance of mobile optimisation in modern website design.

With 58.57% of total internet searches coming from mobile users, it is fair to say that mobile searches are the biggest market. This means if you do not utilise UX effectively and do not cater to mobile users by implementing mobile optimisation on your website, then you are missing out on a huge chunk of potential customers.

This is a huge price to pay for such a simple and easy fix. All of our website designs come fully mobile optimised, tablet optimised and are responsive to whatever size they’re being displayed in. This means that your website will be perfect for use across all platforms eliminating the risk of missing out on any of your target audience.

That is why when you chose to work with us, you can be assured of both quality and function. With a website that has been specifically designed for your businesses needs and communicates the business exactly the way you want it to, across every platform.

How modern website design impacts your search engine ranking.

Having a modern website design is especially important in the SERPs (search engine ranking position) because of how important User Experience (UX) is as a Search Engine Ranking Factor. If your website is slow, unresponsive and difficult to use, Google, Bing and any other search engine will refuse to show your website.

Search engines see their searchers as customers and websites as their products, which means they only want to offer the best quality products to ensure customer satisfaction, especially after the Google Helpful Content Core Update. So that means that your website has to be up to date, easy to use and optimised across all platforms. Alongside having SEO, good quality content and appropriate linking.

Just like all the aforementioned components, having a modern website design is an important ranking factor and will affect your search engine ranking. 

The benefits of a modern website design for user experience.

All of our website designs are not only aesthetically pleasing, but also effective and optimised for user experience. There are so many benefits to having a website optimised for user experience such as, having a wider reach, improving search engine ranking, and having a clear brand image online.

Our website designs offer wider reach because they are optimised for UX across all platforms, and tailored to fit your businesses needs. This means your potential clients and customers can find and be impressed by your website on all platforms including mobile, which is where the largest percentage of searches come from (you’d know that already if you’ve been reading this page. If not, have a look there’s some good stuff.)

Having a website designed and built by us ensures a high quality, UX optimised, and SEO positive website that clearly communicates to potential customers what your business is all about.

There is also the added benefit of coming across more professional because your new website will be so damn sexy, if we do say so ourselves.

It does genuinely leave an impact when you use a nice website, I’m sure you can think of a time where a website has really impressed you. So why wouldn’t you want your website to impress your potential clients and customers. Alright, enough sales talk.

What can we do?


WordPress is arguably the world's most popular choice for building a website. It's versatile yet friendly interface is easy to learn and the extendible plugin nature of WordPress makes it a clear winner in most cases!


An excellent alternative to its competitors, is Drupal. An extremely extendible and diverse platform, perfect for complex and bespoke integrations.


Magento is one of the best e-commerce platforms currently available. Whether you're drop shipping toiletries or distributing power tools, the feature-rich flexibility of Magento means it'll grow with your business.


For a project that doesn't fit into a mainstream CMS, we can design, develop and maintain a fully bespoke and custom engineered solution to perfectly wrap around your requirements.

Which one is right for me?

It’s wise to discuss your requirements with one of our consultants to best match a CMS.
Every Content Management System has it’s pros and cons.